Jason Doty, an '00 MFA graduate of FSU's film school, won the prize for his 50-second film, Escape Back to the Movies, which BOFFO subsequently ran in more than 12,000 theaters across the country. An estimated 50 million movie-goers saw the piece. Doty both wrote and directed the film, which can be downloaded in its entirety from www.fsu.edu/~film/coke/.