|
Cross-Talk
by Kim MacQueen
Truth may be the first casualty of war, but a nasty by-product of ideology are peace-time lapses in communication that often
turn tragic.
By now the whole world knows what happened Saturday morning, April 26, 1986 at the power plant near Chernobyl, in the Soviet Ukraine. It's the site
of the worst civilian nuclear disaster in history. When reactor no. 4 exploded,
it released a massive cloud of radiation that ultimately spread throughout
Eastern and Central Europe--traces even reached the United States. Crops
and livestock in the area were rendered tainted and inedible and land
surrounding the plant will be uninhabitable for centuries. The death toll--
whether from severe radiation exposure or its long-term effects--hovers at
around 6,000 people.
One of the most curious things about this disaster is the Soviet
government's initial response to it. They said nothing.
As the reactor burned that Saturday morning, inhabitants of nearby villages
and their children unwittingly continued to farm, drink milk from their cows
and go on about their lives. Night fell, radioactive dust settled on the ground,
and still there were no newscasts, no warnings, no mention at all of any
problem. Plant employees reporting for work the next morning were expected
to carry out their duties as usual.
Later on Sunday, residents of Pripyat, Chernobyl's company town, were told
to bring their identification papers and some money and board buses headed
out of town. Seemingly no one else was told. No local TV or print news
outfits visited the site of the accident. And from Moscow: silence.
When Scandinavian officials registered abnormal levels of radiation
floating over on a strong wind from the Ukraine, they pressed Soviet
government officials for an explanation. For six hours, according to a report
published in Time magazine, Sweden insisted something was horribly
wrong. The reactor kept burning, and the Soviets kept quiet.
It's that silence that interests FSU researchers Drs. Marilyn Young and
Michael Launer. Young (Ph.D. Pittsburgh), of the School of Communication,
and her husband Launer (Ph.D. Princeton), a specialist in Russian linguistics
in the Department of Modern Languages, had been collaborating on research
in Russian political communication for several years at the time of the
Chernobyl accident. Working in concert with original Soviet documents, the
two sought to shed light on what really happened in 1983, when the Soviets
shot down the KAL Flight 007, an unarmed civilian airliner. Their behind-
the-scenes research of both Soviet and U.S. political positions resulted in the
most accurate, in-depth analyses of the disaster available anywhere in the
world.
"We were on our way to Washington when we heard about the accident at
Chernobyl," Launer says. "At that point, we knew what our next book was
going to be about."
When they heard the initial reports, Young and Launer knew enough
about Eastern bloc politics to know that Soviet silence was par for the course.
While the rest of the world waited for some acknowledgment of the situation
from Moscow, the two knew that the pre-glasnost Gorbachov government
was simply in spin control mode, gathering details while giving out as little
information as possible.
When a statement by Tass, the official Soviet news agency, was finally read
on the national news at 9 p.m. Monday, April 28, it was so terse that many
could be forgiven if they missed it entirely:
"An accident has taken place at the Chernobyl power station, and one of the
reactors was damaged. Measures are being taken to eliminate the
consequences of the accident. Those affected by it are being given assistance. A
government commission has been set up."
That was it for Soviet admission of the accident at Chernobyl in the Soviet
national newspapers, as well. Official state newspapers carried this same
statement and some additional information, but coverage for the entire week
following the accident was limited to less than 30 column inches. TV news
stations did not show a still photograph of the accident site until May 1.
What they did focus on, Young and Launer found, were sometimes years-
old accounts of similar-sounding nuclear accidents in the west. News
stories--some of them up to 10 years old--decrying the West's "covering up"
of "serious nuclear accidents" ran in various Soviet newspapers on April 29,
May 3 and May 4. A subsequent Radio Liberty listener survey confirmed that
more Soviet citizens first learned about the April 26 accident at Chernobyl
from Western radio broadcasts than from any other source.
When the Soviets finally did discuss Chernobyl, it was to severely under-
report both the amount of radiation released by the accident and the number
of deaths it caused. In assessing blame for Chernobyl, Soviet officials listed
"operator error" and continued their campaign to discredit Western nuclear
power to deflect criticism of the outdated, largely unsafe conditions at most
Russian plants. This attempt at escaping criticism from the situation at home
is also par for the course in Soviet media, Young and Launer write. And it
worked, for awhile.
"The Soviet representatives actually spread serious misinformation that
was accepted by the rest of the world. What is interesting is the extent to
which the Soviet Union managed to deflect criticism of its technology and its
bureaucratic structure," Young says.
Young and Launer had seen this type of maneuvering before, in the
Soviet's handling of the Korean Airline Flight 007, the subject of their 1988
book Flights of Fancy, Flight of Doom. On Sept. 1, 1983, this unarmed civilian
airliner wandered into Soviet airspace and was shot down by a Russian air-to-
air missile, killing all 269 people aboard, including 61 Americans and one U.S.
Congressman. The plane was being tracked by Japanese and U.S. radar, and it
simply disappeared from their screens. Young and Launer determined that no
attempt was made to warn the offending pilot, despite the Soviet
government's claim to the contrary.
The world waited for word from Moscow as to what had happened and
were met with silence, as they would years later during the Chernobyl
disaster. Soviet government officials did not confirm the attack until five
days later. Those five days gave the U.S. government plenty of time to leap to
conclusions and decry the Soviet Union in the American media as a nation of
wanton, ruthless killers before they ever found out why the plane had been
shot down. Then-president Ronald Reagan cut short his vacation to fly back
to the White House, stopping as he boarded Air Force One to incite anti-
Communist conservatives in Washington and vilify the Soviet Union
through an American reporter.
"What can we think of a regime that so broadly trumpets its vision of peace
and global disarmament and yet so callously and quickly commits a terrorist
act to sacrifice the lives of innocent human beings?" Reagan asked.
Soon after, Moscow emerged with a story: a spy story. To deflect criticism
from the attack on the civilian airliner, Soviet officials claimed KAL Flight
007 had actually been a spy plane on a covert U.S. mission.
"Our analysis demonstrates that this was not the case. The Soviets simply
made up what seemed to them a plausible story," Young said. "The way the
Soviets were attacked by the Reagan administration made it nearly impossible
for them to do anything other than fight back. So they concocted a spy story to
make the shoot-down seem justified."
And so began a heated round of finger-pointing and threats between the
U.S. and Soviet governments. From their analysis of classified Russian
documents that have since been made public, Young and Launer concluded
that the Soviets, who were not as well trained in aircraft recognition as the
U.S. and some other countries, simply didn't know they were shooting down
a civilian aircraft. Whether or not they ever checked is a different story.
"U.S. Air Force Intelligence had made this point early on and been brushed
aside by the CIA and Reagan administration, which really had a different
agenda," Young said. "They wanted to capitalize on the fact that the ÔEvil
Empire' had shot down a plane full of innocent people."
And the Western media, who had little choice but to accept the U.S.
government line on what had happened to KAL Flight 007, swallowed it.
"It is safe to say that, in this instance, the media were used," Young says.
"Where could they turn for information that would counter the
administration's position?"
Young and Launer's probe into Soviet/American political communication
led them to a concise theory of the way a pre-glasnost Russia handled its
communication following disasters such as the KAL 007 and Chernobyl.
Their analysis translates what was formerly thought of as "Soviet silence"
into a well-thought out official communications plan that helped the Russian
government escape a lot of the blame for both disasters. Chernobyl, Young
asserts, actually changed the way Russia handles such events, mainly because,
as she points out, "It was the realization that their government did nothing to
warn them of the danger for more than 65 hours; that officials did not even
have a plan for an emergency evacuation of the worker's village; that robbed
the official position of any credibility."
Young and Launer's analysis demonstrates that the Soviet government
recognized this dilemma and launched a media campaign after the Chernobyl
clean-up in an unprecedented effort to repair the social contract with Soviet
society. The government supported the production of television
documentaries, media commentaries, and public lectures designed to
persuade Soviet citizens that the Communist Party had gone to heroic lengths
to protect it from the aftermath of the accident.
In the final analysis, that plan didn't work. According to Launer, "The
existence of a strong ecological movement in the late 1980s and early 1990s
demonstrates that this campaign was a failure."
"By engaging the dissidents in the argument, the government legitimized
their claims," Young adds. "It (the government) took the risk of losing the
argument, which ultimately is what happened."
Why is all this important? Young and Launer's investigations into Soviet
and U.S. handling of both KAL 007 and Chernobyl point out just how much
information is manipulated before being given to the media, and just how
little both American and Russian citizens were told about either event. The
couple knows of no other American scholars of Russian communication
working with original Soviet documents, making them the only ones in the
West publishing this type of research. In Russia, communica-
tion as a field has been literally dormant
since the revolution of 1917, Launer writes, "for the simple reason that the communist system saw no need for the people to be informed about how
communication works.
"The nature of the media and the constraints under which they operate
prevent their providing the in-depth analysis necessary to understand how
governments interact with each other and their own citizens," he says.
To that end, Young and Launer have become a formidable academic duo,
and have recently established the FSU-based International Center for the
Advancement of Political Communication and Argumentation to further
international scholarly exchanges and collaboration--several Russian
scholars including Alexei Salmin, a close advisor to Russian President Boris
Yeltsin, have come to FSU to study and lecture under this program--as well
as to attract funding to communication research projects.
Young has just completed an analysis of truth claims in the Clarence
Thomas/Anita Hill clash during the Thomas confirmation hearings, and the
two have recently published a detailed analysis of the U.S. Navy's attack on
an Iranian airliner in 1988 and a comparison of media treatment of that attack
with KAL 007. A good part of the rest of 1995 will be taken up with a book the
two are writing on Chernobyl, a retrospective they hope will be completed in
time for the disaster's 10th anniversary next spring.
"Judging from the response our research has received, its future is quite
bright," Young says, noting that a colleague judging a competitive forensics
event had run across a participant using a the framework of Flights of Fancy
to do a "Young/Launer analysis" of her topic.
"We think this sort of research will always be important because it is part of
the process of holding governments accountable. More and more it is difficult
to distinguish between the government's line and the reporter's. It is the
scholar's role to examine both."
|